Examination of Customer Reviews of Virtual Reality Restaurants on Tripadvisor

Home Page
About
Submit A Journal
Submit A Conference
Submit Paper/Book
- Submit a Preprint
- Submit a Book
Contact

Turizm Akademik Dergisi
Cilt: 12 Sayı: 1
Examination of Customer Reviews of Virtual Reality Restaurants on Tripadvisor

Examination of Customer Reviews of Virtual Reality Restaurants on Tripadvisor

Authors : Sezer Yersüren

Pages : 167-179

View : 40 | Download : 18

Publication Date : 2025-06-17

Article Type : Research Paper

Abstract :Virtual reality is used as an effective tool in food and beverage businesses as well as in many sectors. Restaurant businesses are preparing the basis for a new generation restaurant concept by integrating this effective technology into their systems. Thus, virtual reality restaurants can differentiate, change and affect restaurant operations, customers and dining experiences. Therefore, it is important to examine these restaurants to understand the effectiveness of virtual reality in the restaurant experience. Therefore, the purpose of the study is to investigate customer comments on virtual reality restaurants on TripAdvisor and to understand the role of virtual reality on the restaurant experience. The data of the study was obtained from the TripAdvisor platform between 15.07.2012-27.11.2024 from the virtual reality restaurants Ultraviolet by Paul Pairet-Shanghai, Sublimotion Ibiza and Sublimotion Dubai and 301 customer comments were analyzed with descriptive analysis. The findings obtained were interpreted under the name of VR restaurant experience. A new generation dining experience staged with virtual reality is being created. This new generation dining experience “VR Gastro-Theater” makes significant contributions to customer satisfaction, revisit intention, service quality and restaurant experience. It also increases people’s curiosity, provides extraordinary multi-sensory experiences and enables people to accumulate unforgettable memories by creating unique dining experiences. Apart from these positive approaches, the most complained about is the high prices. Virtual reality restaurants can be examined on different variables to reveal their relational and causal connections.
Keywords : Sanal gerçeklik restoranları, Müşteri yorumları, TripAdvisor, Ultraviolet, Sublimotion.

ORIGINAL ARTICLE URL

* There may have been changes in the journal, article,conference, book, preprint etc. informations. Therefore, it would be appropriate to follow the information on the official page of the source. The information here is shared for informational purposes. IAD is not responsible for incorrect or missing information.