IAD Index of Academic Documents
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  • Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi
  • Volume:5 Issue:Special Issue/Special Issue-s in Marketing Research/Pazarlama Araştırmalarında Konular Special Issue

Examining the Relationship Between Digital Literacy Levels and Online Purchase Intentions of Generation X, Y, and Z Consumers

Meftune Özbakır Umut
Publication date : 2024-10-30

Dijital Pazarlama Üzerine Yapılan Çalışmaların Bibliyometrik Analizi

Suzan Öcal
Publication date : 2024-10-30

The Effectiveness of TikTok in Increasing Brand Awareness Among Users

Nur Nadia Najihah Azadan, Logaıswarı Indıran, Saranya Nair
Publication date : 2024-10-30

Nostalgia for the Past: The Impact of Retro Advertisements Shared on Social Media on Brand Relationships and Purchase Intentions

Mehmet Gökerik
Publication date : 2024-10-30

Sosyal Medya Bağımlılığının Kompulsif Çevrimiçi Satın Alma Davranışı Üzerine Etkisinde Kontrolsüz Kredi Kartı Kullanımının Aracılık Rolü

İbrahim Atilla Karataş
Publication date : 2024-10-30

Yapay Zekâ ve Dijital Pazarlama Alanlarındaki Yayınların Bibliyometrik Analizi

Hasan Teyfik Şenli
Publication date : 2024-10-30

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