THE EFFECT OF DIGITAL TRANSFORMATION PERCEPTION ON EMPLOYEE PERFORMANCE AND JOB SATISFACTION

Authors : Ömer Okan Fettahlioğlu, Hamran Amırlı

Pages : 31-45

View : 124 | Download : 992

Publication Date : 2024-12-30

Article Type : Research Paper

Abstract :Digital transformation is the process by which an organization adapts technologies called digital tools to its business processes. Since these processual changes bring along some uncertainties, business managers have to take an employee-oriented approach. The main goal to be achieved is to ensure that employees adapt to digital transformation. The purpose of this study is to understand the possible effects of digital transformation perception on employee performance and job satisfaction. For this reason, the model of the study is based on explaining the relationship between variables theoretically and empirically. The theoretical background of the study is based on theories such as human capital theory, structural adjustment theory, structuration theory, motivation theories, expectancy theory and organizational effectiveness theory. The empirical results are based on data tests from 757 employees in the electrical and electronics industry using partial least squares structural equation modeling and PLS-SEM. The findings suggest that digital transformation perceptions can have positive effects on job satisfaction and employee performance. At the end of the study, recommendations are presented for businesses that want to be successful in digital transformation perceptions to implement employee-oriented strategies.
Keywords : Dijital dönüşüm algısı, iş tatmini, çalışan performansı

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