YENİ ÜRÜNLERİN PERFORMANSININ ÖLÇÜMÜNDE KULLANILABİLECEK KRİTERLER

Home Page
About
Submit A Journal
Submit A Conference
Submit Paper/Book
- Submit a Preprint
- Submit a Book
Contact

Öneri Dergisi
Volume:2 Issue:9 Special Issue
YENİ ÜRÜNLERİN PERFORMANSININ ÖLÇÜMÜNDE KULLANILABİLECEK KRİTERLER

YENİ ÜRÜNLERİN PERFORMANSININ ÖLÇÜMÜNDE KULLANILABİLECEK KRİTERLER

Pages : 257-264

View : 28 | Download : 19

Publication Date : 1998-01-20

Article Type : Research Paper

Abstract :In the highly competitive business world, the development of new products is compulsory. However, developing new products is very risky and expensive. Therefore, a company must ensure that the newly developed product may be successful in the market. For this reason, the company must conduct detailed research analyses before and after developing a product. One way of reaching success and reducing risk is by examining the impact of product innovativeness on product performance. This paper ainıs to develop the criteria which may be used to measure the performance of products.
Keywords : Ürün performansı

ORIGINAL ARTICLE URL

VIEW PAPER (PDF)

* There may have been changes in the journal, article,conference, book, preprint etc. informations. Therefore, it would be appropriate to follow the information on the official page of the source. The information here is shared for informational purposes. IAD is not responsible for incorrect or missing information.