PAZARLAMA BİLGİ SİSTEMİNDEKİ GELİŞMELER IŞIĞINDA TANIMLANABİLECEK YENİ ROLLER

Authors : Sabri ERDİL

Pages : 25-30

Doi:10.14783/maruoneri.681933

View : 28 | Download : 18

Publication Date : 1997-06-15

Article Type : Review Paper

Abstract :Rapid developments in information technologies have resulted in dramatic changes in marketing information systems. Management information systems integrating all off the functions of a business have created integrated marketing information systems. It is claimed that this situation has a great impact on the roles of marketing mix. Increasing importance of marketing information system as an important part of the whole business system causes to approach traditional marketing mix in a different way. Both in technological and functional manners marketing information systems are included as a decision parameter to the traditional marketing mix.
Keywords : Pazarlama bilgi sistemi