BİR REKABET STRATEJİSİ: KONUMLAMA

Authors : İ Füsun SEZER

Pages : 57-60

Doi:10.14783/maruoneri.682167

View : 20 | Download : 28

Publication Date : 1997-06-15

Article Type : Review Paper

Abstract :The single most important Creative decision in the making of a successful ad or making piece is positioning. This coııcept can apply to basic marketing strategy. it can be constant- the same-for all products created by a company and-for, all media and offers- or it can vary from campaign to campaign. Product position, the way the product is defined by consumers on important attributes- the place the product occupies in consumers’ mind relative to competing products.
Keywords : Konumlama, Rekabet stratejileri