MÜŞTERİ BEKLENTİLERİNİN ÜRÜN TASARIMINA YANSITILMASINDA TOPLAM KALİTE YAKLAŞIMI`

Authors : Oygur YAMAK

Pages : 27-30

Doi:10.14783/maruoneri.710436

View : 21 | Download : 16

Publication Date : 1996-01-10

Article Type : Review Paper

Abstract :In today’s highly competitive world markets, it is becoming increasingly important to develop new products in a short time and emctly in the way the customer world like. TOM insert ignore into journalissuearticles values(Total Qualitative Management); approach requires this too. But what the customer really needs is an issue which is long debated. QFD insert ignore into journalissuearticles values(Quality Function Development); method is a technique which fîlls this gap. In this article, this teehnique is introduced briefly.
Keywords : Müşteri, Beklenti, Ürün Tasarımı