SATIŞ ELEMANLARININ HATALI BİLGİ AKTARIMI

Authors : Aypar USLU

Pages : 81-98

Doi:10.14783/maruoneri.710688

View : 21 | Download : 14

Publication Date : 1996-01-10

Article Type : Review Paper

Abstract :A small scale study uus conducted loofdng at the provision of misinformation by salespeople. Possible sources of the provision of missing formation were kypothesized, induding characteristics of the salespeople themselves and perceived characteristics of management He mis discovered that personal characteristics such as attiîudes and goals are related to the prcrvision of missingfonnation.
Keywords : Satış Elemanı, Hatalı Bilgi