KÜLTÜR VE SOSYO EKONOMİK FAKTÖRLERİN MARKA İMAJ STRATEJİSİ ÜZERİNE ETKİSİ

Authors : Aypar USLU

Pages : 31-34

Doi:10.14783/maruoneri.703348

View : 18 | Download : 13

Publication Date : 1996-06-01

Article Type : Research Paper

Abstract :Developing and managing brand image is an important part of a fırm`s marketing program However, little research has been done on linking the use of brand image strategies to product performance or on managing brand images in global markets.
Keywords : Marka İmajı, Marka İmaj Stratejisi, Kültür ve Sosyo Ekonomik Faktörler