ÜNİVERSİTELERDEKİ HALKLA İLİŞKİLER BİRİMLERİNİN YAPISI VE İŞLEYİŞİ İLE İLGİLİ ARAŞTIRMA SONUÇLARI

Authors : Nihat KARAKOÇ

Pages : 55-66

Doi:10.14783/maruoneri.726963

View : 24 | Download : 18

Publication Date : 1997-01-01

Article Type : Research Paper

Abstract :At the companies, public relations directors have an important role in perceiving the public relations as an obligatory function and applying it in its contemporary context. In this study, it has been investigated the qualifications of the public relations directors and their conception of qualification. Concerning this subject, it has been given a place to a research done in 30 companies. In the research, it has been determined some findings showing that the public relations directors don`t have the necessary qualifıcations for being able to apply the public relations in its contemporary meaning and that the deficiency in this respect reflects their conception of qualification. The research findings have been evaluated fronı the point of view of effıciency in the public relations and some proposals have been brought about the determined insuffıciency.
Keywords : Halkla İlişkiler, Halkla İlişkiler Birimlerinin Yapısı, Halkla İlişkiler Birimlerinin İşleyişi