ULUSLARARASI PAZARLAMADA KULLANILAN ÜLKE RİSKİ ANALİZİ METOTLARINA AİT BİR İNCELEME VE DEĞERLENDİRME

Authors : Aypar USLU

Pages : 75-81

Doi:10.14783/maruoneri.727003

View : 27 | Download : 11

Publication Date : 1997-01-01

Article Type : Research Paper

Abstract :In this particular study, country risk methods used in the International marketing arena are taken into consideration. Hence, the conceptual definition of `risk` is first given. Then, the development of the `country-risk` concept is examined The criteria which are essential to propose `country- risk` are provided in more detail. In this context, types of `risk` concepts are briefly discussed and models used to analyze `country-risk` are summarized. Models including S.J.Rundt Model, Politıcal Risk Services Model, International Country-Risk Guide Model, Euromoney Method, insert ignore into journalissuearticles values(mm-Test); Model The `Manager-Magazine` Country Test and others are defined conceptually. Tlıis conceptual study, on the other hand contributes as to be a general information which constitute major `country risk` models.
Keywords : Uluslararası Pazarlama, Ülke Riski Analizi, Ülke Riski Analizi Modelleri, Ülke Riski Analizi Metotları