BALANCED SCORECARD ve STRATEJİK ODAKLI KURUM

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Volume:4 Issue:16
BALANCED SCORECARD ve STRATEJİK ODAKLI KURUM

BALANCED SCORECARD ve STRATEJİK ODAKLI KURUM

Authors : Metin SAĞMANLI, Çağla ERSEN

Pages : 127-132

Doi:10.14783/maruoneri.728085

View : 19 | Download : 13

Publication Date : 2001-01-13

Article Type : Research Paper

Abstract :The single most important skill in any business is the ability to translate the strategy into action. For this purpose the Balanced Scorecard was developed. It servers as the agenda and vehicle in the strategic management process. This strategy-centred management process includes communication of the strategy, alignment of the organization, the execution of strategy and strategic feedback process. The concept of the Balanced Scorecard enables managers and company leaders to implement a successful performance measurement plan which incorporates both financial and operational concerns. It gives managers a fast, comprehensive view of the business, allowing them to focus on critical areas and drive the organization`s strategy forward.
Keywords : BALANCED SCORECARD, SCORECARD, STRATEJİK ODAKLI KURUM, STRATEJİK ODAK

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