İNTERAKTİF İLETİŞİM SİSTEMİ, DOĞRUDAN PAZARLAMA VE BASIN YAYIN SEKTÖRÜNDE STRATEJİK ARAYIŞLAR

Authors : Binali DOĞAN

Pages : 39-45

Doi:10.14783/maruoneri.734113

View : 18 | Download : 15

Publication Date : 2000-07-15

Article Type : Research Paper

Abstract :The Aims of the article is to study interactive Communications systems, direct marketing through advertisement and changing strategic behaviors of the print media and mass Communications fırm’s.
Keywords : interaktif iletişim, pazarlama