DOĞRUDAN YATIRIM STRATEJİSİ İLE GLOBAL PAZARLARA GİRİŞ

The increasing importance of global marketing poses opportunities and threats for companies into the 2000s. More and more the world is becoming a global marketplace. When a company does decide to entry into global markets it generally has five majör entry strategy alternatives: exporting, licensing, franchising, joint venture and direct investment. Direct investment represents the greatest degree of commitment and retpıires a greater investment of resources than the other strategies of foreign market entry. In this paper direct investment strategy, which refers to the acquisition of foreign- based fırms and the new ventures abroad, is examined.