YÜKSEK TEKNOLOJİ ÜRÜNLERİ PAZARLAMASI

Home Page
About
Submit A Journal
Submit A Conference
Submit Paper/Book
- Submit a Preprint
- Submit a Book
Contact

Öneri Dergisi
Volume:3 Issue:14
YÜKSEK TEKNOLOJİ ÜRÜNLERİ PAZARLAMASI

YÜKSEK TEKNOLOJİ ÜRÜNLERİ PAZARLAMASI

Pages : 129-136

View : 20 | Download : 20

Publication Date : 2000-07-15

Article Type : Research Paper

Abstract :High-tech products are closely related to the Jîelds of aerospace, computers, telecommımications, materials, Office automation, CAD/CAM, biotechnology, and energy, military technology. The main characteristics of high-tech products are sophisticated technology, developed and replaced at a high time, innovative quality, high investments in research and development. International high-technology industries are typically characterized by R&D races with high uncertainty and potential first mover benefits. Succesful high-technology companies do not necessarily have the best product, but they do have the best marketing strategy. Marketing plays a fundamental role in this process.
Keywords : teknoloji, pazarlama

ORIGINAL ARTICLE URL

VIEW PAPER (PDF)

* There may have been changes in the journal, article,conference, book, preprint etc. informations. Therefore, it would be appropriate to follow the information on the official page of the source. The information here is shared for informational purposes. IAD is not responsible for incorrect or missing information.