ENDÜSTRİYEL PAZARLARDA FİYATLAMA YÖNTEMLERİ VE ENDÜSTRİYEL FİYATLAMANIN ÖZELLİKLERİ

Authors : Müge ARSLAN

Pages : 53-58

Doi:10.14783/maruoneri.735490

View : 21 | Download : 12

Publication Date : 2001-01-15

Article Type : Research Paper

Abstract :Industrial pricing is a topic that is greatly neglected by academicians Keeping in mind that the demand for industrial products is derived demand, pricing industrial products greatly affects the price of consumer products. Therefore, prices of industrial products must be determined carefully and appropriate strategies should be developed. This study examines industrial pricing strategies and special pricing methods used in industrial markets.
Keywords : endüstriyel fiyatlama, işletme