THE FUTURE OF FOOD CULTURE FROM HOMO SAPIENS TO HOMO VIDENS: A STUDY ON QUICK RECIPE VIDEOS ON SOCIAL MEDIA

Authors : Yeliz Demir

Pages : 409-427

Doi:10.30794/pausbed.1476626

View : 230 | Download : 200

Publication Date : 2024-09-20

Article Type : Research Paper

Abstract :Preparation of meals, presentation, table rules and special occasion meals are passed down from generation to generation by the family and the environment and passed on to the future. For this reason, food cultures differ from society to society. Food culture, which is a proof of the cultural richness of humanity, is an important resource for gastronomy tourism. Due to the increasing use of internet technology, mobile devices and social media tools by people today, it should be considered that social media tools have a significant impact on learning food culture and transferring it to future generations. Starting from this point, this research aims to examine the application behavior of the recipes in the quick videos shared on social media by the users within the scope of the theory of planned behavior. In this research, TikTok and Instagram were chosen as social media applications. As a result of the research, it was found that the behavioral control, attitude and subjective norm perceived by the participants regarding the quick recipe videos published in these applications had an impact on their intention to apply these recipes, and the intention affected their behavior in applying these recipes. Furthermore, it was understood that the feeling of trust towards the chefs had a partial mediating role between intention and behavior.
Keywords : Şefler, Yemek Kültürü, Homo Sapiens, Homo Videns, Kültür, Sosyal Medya, Hızlı Tarif Videoları

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