THE MODERATING ROLE OF INDIVIDUALISM-COLLECTIVISM CULTURAL DIMENSION IN THE EFFECT OF EMOTIONAL LABOR ON EMOTIONAL EXHAUSTION: A STUDY ON TEACHERS

Authors : Umut Ayyıldız

Pages : 447-462

Doi:10.30794/pausbed.1731702

View : 136 | Download : 336

Publication Date : 2025-11-03

Article Type : Research Paper

Abstract :Studies examining the influence of culture within the emotional labor (EL) literature remain limited. Among the few studies that look at how cultural traits—especially individualism-collectivism—affect the link between EL and burnout, researchers usually define EL in two ways: surface acting and deep acting. This study, in contrast, approaches EL as a three-dimensional construct by also incorporating genuine emotions. The research looks at whether the cultural traits of individualism and collectivism affect how surface acting, deep acting, and genuine emotions relate to emotional exhaustion (EE). Based on data collected from 123 teachers employed at a private educational institution in the province of Balıkesir, the findings reveal that surface acting correlates favorably with EE, whereas both deep acting and genuine emotions correlate adversely with it. The study finds that the impact of EL on EE is the same, regardless of whether the teachers lean more toward individualism or collectivism.
Keywords : Duygusal emek, Duygusal tükenme, Tükenmişlik, Bireycilik-Kolektivizm kültür boyutu, Öğretmenler

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