A Research on Determining the Relationship Between Consumers’ Purchasing Styles and Their Religious Orientations

Authors : Ferdi AKBIYIK

Pages : 31-59

Doi:10.15659/ppad.14.2.252

View : 22 | Download : 10

Publication Date : 2021-02-03

Article Type : Research Paper

Abstract :This study was conducted in Isparta and Burdur sample cities to determine the relationship between consumers’ purchasing styles and their religious orientations. The data were analyzed by using statistical tests including “Reliability,” “Factor Analysis,” and “Correlation Analysis” with the SPSS 20 package program. The nine factors that emerged from factor analysis of items related to consumers’ purchasing styles were named as “Brand Conscious”, “Perfectionist,” “Confused,” “Fashion Conscious,” “Pleasure Conscious,” “Brand Loyalty,” “Unplanned,” “Careful” and “Innovative.” The four factors that emerged from factor analysis of items related to religious orientations of consumers were named as “Intrinsic Religious Orientation,” “Religious Interest,” “Religion and Prayer,” and “Liberalism.” In the study, a positive, significant, and very weak relationship was observed between participants’ purchasing styles and their religious orientation dimensions. Relations between Perfectionist, Brand Loyalty, and Careful which are Purchasing Style dimensions, and Intrinsic Religious Orientation and Religion and Prayer, which are religious orientation dimensions, were similar.
Keywords : Purchasing style, consumer, consumer behaviour, religiosity, religious orientation