Contribution of Revenue Management Practices to Accommodation Businesses: The Case of Kuşadası

Authors : Semih Büyükipekçi, Bilge Deniz Gök

Pages : 107-121

View : 51 | Download : 54

Publication Date : 2023-12-31

Article Type : Research Paper

Abstract :Companies, which later started to be applied in many sectors. Businesses with limited capacity and non-stockable products and services, for example, Many sectors, such as food and beverage businesses, car rental companies, and the health sector, benefit from revenue management applications. Today, the sector that implements revenue management practices the most after airlines is the tourism sector. Every room that cannot be sold in accommodation businesses, which is one of the most important structures of tourism, causes the loss of the business. With the right revenue management practices, it is possible to prevent this loss and provide profitability for the business. Businesses that implement revenue management increase their short-term revenues and their long-term profitability. The main purpose of this study is to examine the contribution of revenue management practices aimed at maximizing profitability in accommodation businesses and to measure the knowledge level of business managers about revenue management. In the study, a questionnaire was applied to the managers of 4- and 5-star hotels in Kuşadası. In the questionnaire, there are questions about the sociodemographic characteristics of the managers, the characteristics of the companies they work for, and their opinions about income management. A significant difference was found between the goals of the business and the revenue management practices. It has been concluded that 5-star lodging businesses benefit more from revenue management applications than 4-star lodging enterprises. Revenue management practices used in businesses increase the customer base of the business, increase service efficiency, increase the competitiveness of the business, and positively affect the image of the business among customers.
Keywords : Gelir Yönetimi, Turizm, Konaklama İşletmeciliği