Quantitative Analysis of Factors Affecting the Choice of Distribution Channel as a Strategic Supply Chain Function

Authors : Kemal Kamacı, Murat Öz

Pages : 823-837

View : 33 | Download : 55

Publication Date : 2024-11-29

Article Type : Research Paper

Abstract :In today\'s competitive landscape, logistics capabilities are considered the most critical factor determining the market performance and competitive abilities of supply chains when competition occurs among supply chains. In this context, the sustainability of distribution channels within supply chains emerges as a strategic element. Therefore, decision-makers need to be extremely cautious in establishing distribution channels and strive to minimize errors. Considering these factors, evaluating the factors influencing the distribution channel and highlighting the features that appear more efficient and important in the selection of distribution channels will support businesses in making the right strategic decisions for distribution channel selection and play a decisive role in their competitive positions in the industry. In this study, with this aim in mind, factors affecting distribution channel choices were determined using data obtained from the literature, and these factors were evaluated by the decision-makers of businesses. The data obtained were analyzed using the DEMATEL method, a multi-criteria decision-making approach. According to the analysis, customer satisfaction was found to be the most critical factor in distribution channel selection. Additionally, value-added factors such as after-sales services, distribution speed, and resource adequacy were prioritized in distribution channel selection, and it was concluded that these features had an impact on customer satisfaction and costs.
Keywords : Dağıtım Kanalı, DEMATEL, Tedarik Zinciri Yönetimi, Çok Kriterli Karar Verme ÇKKV, Lojistik