Framing Buzz: Film Festivals as Affective Atmospheres

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sinecine: Sinema Araştırmaları Dergisi
Cilt: 16 Sayı: 2
Framing Buzz: Film Festivals as Affective Atmospheres

Framing Buzz: Film Festivals as Affective Atmospheres

Pages : 261-283

View : 305 | Download : 381

Publication Date : 2025-11-12

Article Type : Research Paper

Abstract :Buzz has a pivotal role in the film festival experience. As an affective intensity, buzz suggests dynamics of density and directionality; it generates rhythms and flows within festivalscapes. This article explores festival buzz within the context of movement in and around film festivals. Through a shift of focus beyond static definitions toward how buzz moves and functions, this paper aims to provide a framework for festival buzz as a dynamic atmospheric agent in the festivalscape. Presenting an overview on the literature on buzz and urban affect, the first section frames film festivals as civic rituals. The second section examines how buzz acts as an operational force in atmospheric attunement, building on the notion of distributive agency. The final section proposes an anthropological concept, transduction, to explain how atmospheric attunement occurs in film festivals. Transduction, as a sonically oriented approach, entails a sensitivity towards atmospheric relations and reconceptualization of the notion of agency. In this context, framing festival buzz as an heterogenous assemblage, this paper situates festival buzz as vibrant matter, an atmospheric force within the festivalscape.
Keywords : Buzz, film festivalleri, duygulanımsal atmosferler, uyumlanma, transdüksiyon

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