Social Media Marketing and A Case Study on Food Manufacturing in Ghana

Authors : Mary NYARKOA, Tugba ALTINTAŞ

Pages : 111-125

View : 23 | Download : 9

Publication Date : 2015-01-01

Article Type : Research Paper

Abstract :In this study we tried to explain what social media is about or the definition of social media networking and the marketing effort surrounded and connected social media networking including the benefits in which users get in using the network, the marketing effort of social media network. We also explained and described what African marketing and the conceptual meaning of African marketing. It was examined that African market and what African market is about, how the African market connect to social media and how buyers and sellers respond to the market and it ends with customer behavior and customer relationship in terms of food manufacturing. Furthermore, with our findings that we have, we would like to recommend that, social media network has a lot of benefit in terms of marketing to the public through its publicity and advertising
Keywords : Social media, social media marketing, African market, African food manufacturing