Müge Anlı and Her Loyal Audience: How Media Consumption of Subculture Determines Marketing Strategies?

Authors : Ege Ilgın Gediz

Pages : 143-157

Doi:10.59293/anadoluiid.1648148

View : 159 | Download : 673

Publication Date : 2025-10-23

Article Type : Research Paper

Abstract :This study investigates how Turkish subcultural audiences\\\' media consumption patterns are influenced by and formed by the television show Müge Anlı ile Tatlı Sert. It highlights how a steadfast pursuit of justice, dramatic real-life events, and poignant narrative create an incredibly devoted audience. The study uses social media data and content analysis to pinpoint the main emotional and social factors that influence viewer engagement, including identity reinforcement, belonging, and curiosity. Additionally, it assesses the show\\\'s strategic worth for media marketing, specifically in terms of using customized ads to target specialized groups. The results indicate that Müge Anlı is a potent platform that combines consumer behavior and emotional demands, rather than just being a reality-based TV show. As such, it serves as a platform for social interaction as well as an immersive marketing tool. The study adds to the conversation on how media may support brand loyalty and emotional fulfillment in underserved communities.
Keywords : Müge Anlı, alt kültür, medya tüketimi, pazarlama stratejileri, izleyici bağlılığı, içerik analizi, sosyal medya

ORIGINAL ARTICLE URL