From the Land of Beautiful Horses to the Land of Beautiful Loves: The Transformation of Destination Image from Legends to TV Series and Cappadocia

Authors : Ümit Şengel

Pages : 158-178

Doi:10.59293/anadoluiid.1698143

View : 93 | Download : 166

Publication Date : 2025-10-23

Article Type : Research Paper

Abstract :This study aims to identify the touristic attractions covered in TV series that determine touristic destinations as shooting platforms and to discuss the roles of these attractions in constructing the image of the destination. Because TV series rich in visual content can also be integrated into social media platforms such as YouTube and become a promotional tool for destinations at national or international levels in a very short time. The study utilizes the semiotic method and examines the TV series called Land of Beautiful Loves, which focuses on the Cappadocia region in Türkiye. Since the analyzed content is a TV series, the type of semiotic sign preferred is the iconic sign. The results of the study indicate that this series covered visual content that would contribute to the image of destination in terms of natural and cultural resources, infrastructure and superstructure.
Keywords : Turizm, destinasyon imajı, göstergebilim, TV dizileri, Kapadokya

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