A Qualitative Study on The Role of Corporate Language Strategy in Minimizing Cultural Distance in Multinational Corporations

Authors : Yasemin Tekinkaya Kacir, Hatice Özutku

Pages : 179-202

Doi:10.59293/anadoluiid.1712948

View : 105 | Download : 234

Publication Date : 2025-10-23

Article Type : Research Paper

Abstract :The aim of this study is to compare the cultural distance between the Italian headquarters and its Turkish subsidiary and to examine the role of corporate language strategy on cultural distance. In this study, both inductive and deductive approaches were applied using a single case study. Research data were obtained through semi-structured interviews, Hofstede\\\'s cultural dimensions, and online documents. Descriptive content analysis was used to analyze the research data. The findings reveal that to minimize cultural distance and to adopt corporate language effectively, the MNC focuses on employees’ personal development and prioritize candidates with high cultural awareness and language proficiency; it implements many techniques such as language training, talent development, adaptation department, social events, diversity, equity and inclusion activities; it has relatively low cultural distance between Italy and Türkiye; the subsidiary’s long-standing presence in Istanbul; it has culturally sensitive language management strategies.
Keywords : Çok uluslu işletmeler, Hofstede, kültürel mesafe, kurumsal dil, örnek olay

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