Advertisement at Izmir Press During Early 20th Century

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Tarih İncelemeleri Dergisi
Volume:34 Issue:1
Advertisement at Izmir Press During Early 20th Century

Advertisement at Izmir Press During Early 20th Century

Pages : 161-177

View : 16 | Download : 13

Publication Date : 2019-07-26

Article Type : Research Paper

Abstract :Izmir has become a centre of attraction for the capital owners of Western European countries that have completed the process of industrialization. As a window to the west, Izmir is no different from the European cities in the early 20th century in terms of cultural and social aspects. For this reason, local and foreign brands advertised in local newspapers in order to market their products and bring them together with consumers. On the advertisement pages of the newspapers, the consumer can find all kinds of products even the ones that are not looked for. This makes commercials invaluable resources in terms of reflecting the social and economic picture of the period. These ads which are particularly rich in content are used not only for product promotion but also for promoting a service to the public. It is observed that these services are mainly about healthcare.
Keywords : Izmir, Press, Commerce, Advertising, Newspaper, Ottoman Empire

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