DESTİNASYON KİŞİLİĞİ KONUSUNDA YAPILAN ARAŞTIRMALARA YÖNELİK KAVRAMSAL BİR DEĞERLENDİRME

Authors : Tanju GÜDÜK

Pages : 333-346

View : 15 | Download : 8

Publication Date : 2016-06-01

Article Type : Research Paper

Abstract :Destination personality is a concept originates from brand personality which is identified as human characteristics associated with a brand. This study aims to evaluation of studies which about tourism sector and in particular destinations, since the introduction of the brand personality concept in the literature. Accordingly, a pivottable is composed the end of extensive research about destination personality. Gathered findings indicate that destination image, self-alignment, behavioral intentions, pleasure, satisfaction and loyalty are commonly used variables in the researches are about destination personality and also, explanatory factor analysis, confirmatory factor analysis, structural equation model, regression analysis, correlation analysis, One-Way ANOVA, t-test, content analysis, chi square test are mainly used in them
Keywords : Destinasyon, Destinasyon Kişiliği, Literatür Taraması