THE IMPORTANCE OF DIGITAL MARKETING AND TECHNOLOGIES IN B2B MARKETING

Authors : Sevgi Aydın

Pages : 119-136

Doi:10.26468/trakyasobed.1460110

View : 152 | Download : 180

Publication Date : 2024-06-05

Article Type : Research Paper

Abstract :Marketing through digital platforms is becoming an increasingly important component for the success of any company. On the other hand, digital marketing is constantly evolving. B2B marketing refers to the formation of a collaborative business partnership between two firms for the purpose of exchanging products and services. It enables businesses to engage in the sale of products or services to other firms or organizations, who then resell them, utilize them in their own products or services, or provide assistance in their operations. B2B marketers are looking forward to advances in digital technology and greater emphasis on digital products to improve brand visibility, online presence, and technical capabilities. Trending technologies used for digital and B2B marketing, such as artificial intelligence and the metaverse, are of great importance. In this study, B2B marketing, digital marketing tactics, growth of digital marketing, market share of search engines, marketing automation technologies, and digital marketing and digital technologies used for B2B marketing were examined. Furthermore, the research seeks to do a SWOT analysis of the B2B marketing techniques employed by enterprises.
Keywords : Yapay Zeka, B2B Pazarlama, Dijital Pazarlama, Metaverse, Arama Motoru Optimizasyonu