THOUGHTS OF CİTY HOTELS AS REGARDS OUTSOURCİNG STRATEGİES

Authors : İsmail ÇALIK, Said KINGIR, Orhan BATMAN

Pages : 28-52

View : 20 | Download : 11

Publication Date : 2013-07-01

Article Type : Research Paper

Abstract :Depending on the speed of increasing competition, the desire of covering costumers’ demands and expectations, hence providing pleasure, has led businesses to use some management strategies in their activities. Competition advantage with foreign procurement has inclined businesses to use outsourcing. Precise description of basic abilities and decisions to use foreign procurement with a right supplier firm is going to be a crucial factor in success of hotels. A research in 3&4 and 5 star hotels in Ankara has been done. The main problem of the research was in which activities outsourcing must be used in city hotels and which activities must be covered with basic abilities of the business itself. The aim of the present study is to determine which outsourcing strategy is used in city hotel departments. According to the result of the research, hotel businesses apply to outsourcing strategies largely with financial reasons. Sometimes, businesses do not satisfy with services and goods that supplier firms have provided. Businesses call for outsourcing in activities which they consider as beyond their abilities like security, laundry, animation, general ground cleaning etc… Sometimes, there might be a legal disaccord stemmed from contracts between main business and supplierfirm. The main reason for hotels to practice outsourcing strategies is to minimize the costs. That means to make use of employers at ultimate level by focusing on basic abilities which businesses have. Again, errors in outsourcing decisions can increase the problems instead of lowering. For examples, miscommunication with related firms, insufficient motivation, and woes related to service quality may affect brand equity of the business negatively
Keywords : Outsourcing, hotels, tourism, management and organization