DETERMINING THE FACTORS TAKING ROLE IN SKI/SNOWBOARD PREFERENCES KAYAK/SNOWBOARD TERCİHİNDE ROL ALAN FAKTÖRLERİN BELİRLENMESİ

Authors : Adem AKSOY, Abdülbaki BİLGİÇ

Pages : 42-55

View : 26 | Download : 10

Publication Date : 2019-07-01

Article Type : Research Paper

Abstract :In this study, socio-economic factors underlying tourists’ skiing or snowboarding preferences were proposed to determine. purpose was determine. Study material is acquired with a questionnaire study conducted on 295 participants who came to Palandoken and Konaklı Ski Center with the purpose of vacation in February 2015. In the study the contributory factors in the preference for ski-type was detected and then the unit-effects of the factors that have impact on the preferences was measured with their standard error. To achieve this goal, Conditional Logit Model was used. In the Logit Model the sociodemographic and economic conditions of the individuals are determinant factors for their skiing or snowboarding preferences. According to the descriptive statistic results, while the %32.9 of the guests that have participated in questionnaire reside in Erzurum, %38.2 of them come from Istanbul, Ankara and İzmir. While the %36 of the guests that have participated in questionnaire are female, it is confirmed that the average income of the vacationers is 6400 TL and that %20 of the guests paid 1000 TL and above for the accommodation. Almost all guests coming from other cities have stated that the center is quite better compared to the other centers.
Keywords : Winter tourism, Economic cost