The Relationship Between Visitors` Emotional Experience, Satisfaction and Behavioural Intentions: The Case of Çankırı Salt Express

Authors : Mikail Kara, Çağrı Sürücü, Yusuf Ziya Akbaş

Pages : 371-386

View : 217 | Download : 482

Publication Date : 2025-12-20

Article Type : Research Paper

Abstract :Emotional experience refers to the feelings that a destination\\\'s attractions evoke in visitors. It is known that experiences within this scope are effective in visitors\\\' destination satisfaction and revisit intentions. The aim of this research is to reveal the emotional experience levels of those who visit the city via Çankırı Salt Express and to examine the effects of these experiences on destination satisfaction and behavioural intention. For this purpose, the research data were collected through surveys from 221 visitors who travelled to Çankırı via the Touristic Salt Express in November 2024 and agreed to participate in the study. Quantitative research method was adopted as the research method. Structural equation modelling (SEM) was used to investigate the relationships between variables. According to the findings, it was determined that aesthetic and entertainment experiences have a significant effect on destination satisfaction and satisfaction shapes the future behavioural intentions of visitors. In the light of the findings, suggestions for destination managers and researchers were presented.
Keywords : Duygusal deneyim, Memnuniyet, Davranışsal niyet, Çankırı turistik tuz ekspresi

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