MEDIA COVERAGE OF NOWRUZ RITUALS AND REFLECTIONS: SIMILARITIES AND DIFFERENCES ACROSS THE TURKIC WORLD

Authors : Mikail Batu, Mustafa Oz, Onur Tos, Vefa Kurban

Pages : 263-284

Doi:10.60163/tkhcbva.1470705

View : 50 | Download : 40

Publication Date : 2024-09-16

Article Type : Research Paper

Abstract :This research looks at the celebration of Nowruz, a holiday that represents plenty, growth, togetherness, revival, and new beginnings, in seven Independent Turkish States. Nowruz happens on March 21 and the days around it. Nowruz has special traditions like egg tapping, fire jumping, and iron shaping, showing both similar and different cultural customs among these states. Though there are differences, the fundamental essence of Nowruz, based on a shared historical culture, shows the enduring link between past and future traditions. Using content analysis with Maxqda 2020, this study examined news reports from 2015-2020 in three newspapers from each of Turkey, the Turkish Republic of Northern Cyprus, Azerbaijan, Kazakhstan, Kyrgyzstan, Uzbekistan, and Turkmenistan. Results show a focus on events rather than rituals, with usual practices like fire jumping and egg tapping next to special local traditions and games, showing the cultural importance of Nowruz as a cherished and ongoing celebration.
Keywords : nevruz, Türk Dünyası, medya