Media Complementary or Media Displacement?: An Investigation of Digital and Traditional Media Usage for Obtaining Daily News among Young Adults

Authors : Assoc Serra İnci Çelebi

Pages : 73-84

View : 26 | Download : 14

Publication Date : 2016-04-25

Article Type : Research Paper

Abstract :Survey (N=92) was conducted to collect information on how university students use media. Although the result supports the fact that young adults use digital media for news consumption more than other types of media, using Internet for obtaining daily news and information didn’t displace the traditional media for the same function. There was no displacement effect among different types of media for the function of news, but contrary, media supplemented or complemented each other. Heavy SNS (social network site) users listened to the radio less, that may be interpreted based on both of them may serve the same functions (e.g., entertainment). The results were discussed in the framework of media richness theory, and media displacement vs. media complementary.
Keywords : Digital Media, Traditional Media, News, Media Richness, Media Complementary vs Media Displacement