On The Business Strategies of Major Foreign-Owned Multinational Corporations in Turkey After July 15 Coup Attempt

Authors : Onur Başar ÖZBOZKURT

Pages : 59-72

Doi:10.18037/ausbd.658894

View : 20 | Download : 13

Publication Date : 2019-12-12

Article Type : Research Paper

Abstract :This study aims to fulfill a clear need for researches in both Turkish and foreign literature, and examined the options related to the alternative strategies of multinational companies (MNCs) in case of a possible coup and similar attempts in the countries. From this point of view, business management strategies of major foreign-owned MNCs in Turkey during and after the July 15 failed coup attempt are at the core of this study. In this sense, it has been observed that the major foreign-owned MNCs have implemented resistance and adaptation strategies instead of withdrawal option that end up with an increase in sales volume and profitability in Turkey. It has been seen in this study that the coup and coup attempts, on the one hand, may create a risky business climate for the business world, but on the other hand, bring business opportunities for foreign-owned MNCs’ higher profitability.
Keywords : July 15 Coup Attempt, Multinational Corporation, International Business, Strategic Management