Building The Relationship Between Store Design and Image Through an Interior Architecture Project

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Türkiye Peyzaj Araştırmaları Dergisi
Cilt: 8 Sayı: 1
Building The Relationship Between Store Design and Image Through an Interior Architecture Project

Building The Relationship Between Store Design and Image Through an Interior Architecture Project

Pages : 55-65

View : 156 | Download : 167

Publication Date : 2025-07-31

Article Type : Research Paper

Abstract :Contemporary shopping culture focuses on fashion and trendy products, often at the expense of addressing consumers\\\' essential needs and requirements. The abundance of alternative products in the marketplace presents considerable challenges to customer satisfaction. To tackle these challenges, researchers across various academic fields have emphasized the significance of store image. Establishing an effective store image requires adopting customer-centric strategies and meticulously designing the store environment—critical elements in attracting consumers. This study explores the relationship between store image and the design process, proposing that an effectively designed store interior can capture consumer attention and offer valuable guidance. The study specifically examines the design and implementation of a retail establishment specializing in doors and kitchen products, located in the Meram district of Konya province. An empirical investigation was conducted using methods such as observation, interviews, photography, measurements, and project planning, all carried out systematically. The findings suggest that incorporating design elements—such as location, colour, lighting, materials, air conditioning, and product displays—can result in a store design that not only directs consumers effectively but also enhances the overall corporate image. Ultimately, this study aims to establish a foundational framework for future research into the relationship between store design and image.
Keywords : mağaza tasarımı, uygulama, imaj, iç mimari proje

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