PUBLIC RELATIONS NOT ONLY FOR THE ORGANIZATION BUT ALSO FOR SOCIETY: A REVIEW OF UNDERGRADUATE CURRICULA IN TÜRKİYE

Authors : Hatun Boztepe Taşkıran

Pages : 137-168

Doi:10.61766/hire.1610554

View : 36 | Download : 33

Publication Date : 2025-03-27

Article Type : Research Paper

Abstract :The views that public relations prioritizes corporate interests and gains, and that it is evaluated only from a managerial perspective despite having a strong potential to serve the society, represent a critical perspective towards public relations. The critical point of view that the social role and effects of public relations have been neglected underlines that public relations are handled from a managerial perspective rather than a social perspective. In recent years, attention has been drawn to the need for a society-oriented public relations approach. It has become clear that future professionals need to be trained in accordance with the society-oriented understanding of public relations. This study was planned based on the fact that public relations education assumes an important function in the perception and practice of the profession. The study aims to determine the extent to which the social roles and functions of public relations are reflected in public relations undergraduate education in Türkiye. It has been revealed that the rate of courses on the social role and functions of public relations in the curricula is low at 2.34 percent, and in this direction, the need for a reconsideration of public relations education in Türkiye in this respect has been identified.
Keywords : Toplumsal etki, Toplum odaklılık, Halkla ilişkiler eğitimi, Lisans müfredatları.

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