A RESEARCH TO DETERMINE THE RELATIONSHIP BETWEEN INTELLECTUAL CAPITAL AND IMPLEMENTATION OF COMPETITIVE STRATEGIES: THE CASE OF TRAVEL AGENCIES OPERATING IN KAYSERI PROVINCE

Authors : Murat Sucu

Pages : 183-200

Doi:10.18092/ulikidince.1635794

View : 70 | Download : 42

Publication Date : 2025-07-31

Article Type : Research Paper

Abstract :Today\\\'s enterprise have to compete with other enterprises in order to survive in a highly competitive environment. The most important step after determining competition strategies is to ensure that human capital, which is one of the intellectual capital components of the enterprise, plays an effective role in the implementation of competition strategies. In this study, travel agencies based in Kayseri were taken as examples. The impact of human capital in the relevant sector on the implementation of competitive strategies has been examined, and it is aimed to contribute to the literature. The research was conducted as a quantitative research, and an effort was made to reach the whole sample. Data were collected by reaching the managers of travel agencies based in Kayseri, and all data were analysed with the SPSS 29.0 software. According to the analysis results, a significant relationship was found between human capital and the implementation of competitive strategies. Another finding is that human capital has a significant impact on the implementation of competitive strategies.
Keywords : strateji, rekabet, entelektüel sermaye

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