The Effect of Social Capital on Client’s Relationship Satisfaction

Authors : Burak TORUN, Feyyaz YILDIZ

Pages : 16-30

Doi:10.54821/uiecd.1236845

View : 10 | Download : 11

Publication Date : 2023-03-31

Article Type : Research Paper

Abstract :The purpose of the current study is to measure the effect of social capital on client’s relationship satisfaction. In addition, it aims to determine the effect of cognitive, relational and structural social capital on client’s relationship satisfaction. To this end, a survey was conducted on 364 clients in Düzce. In the SPSS analysis program, “Independent Sample t-Test”, “One Way Analysis of Variance insert ignore into journalissuearticles values(ANOVA);”, “Pearson Correlation Analysis” and “Regression Analysis” methods were used. As a result of the analysis, a positive correlation was determined between cognitive, relational and structural social capital levels, intention to become a client again and relationship satisfaction. In addition, it was determined that the social capital levels and relationship satisfaction levels of the participants varied depending on their demographic and professional characteristics.
Keywords : Sosyal Sermaye, İlişki Memnuniyeti, Serbest Muhasebeci Mali Müşavir