Bibliometric Analysis of Graduate Theses Containing the Phenomenon of “Marketing Communication” in the Council of Higher Education (CoHE) National Thesis Center Database

Authors : Tülin Çakır, Elif Cönk

Pages : 19-32

Doi:10.54821/uiecd.1616516

View : 40 | Download : 67

Publication Date : 2025-03-31

Article Type : Research Paper

Abstract :The research was carried out to bibliometric analyze the theses registered in the database of the National Thesis Center of CoHE and with the phenomenon of “Marketing Communication” in their name. This discipline is evolving alongside technology. The study sequentially addresses the scope of marketing communication, previous studies related to the topic in the literature, and the research findings obtained through analyses. The research is significant as it may guide future studies in the context of graduate theses. The data for the study were obtained from the thesis index information pages prepared by the CoHE National Thesis Center. The data collected in the research were evaluated bibliometrically in the context of descriptive statistics as part of content analysis. It is believed that the findings obtained will shed light on other studies to be conducted in the relevant discipline and assist in determining thesis topics.
Keywords : Pazarlama İletişimi, YÖK Ulusal Tez Merkezi, Bibliyometrik Analiz