TÜKETİCİ DAVRANIŞLARI: İNDİRİM KARTLARININ TÜKETİCİ SATIN ALMA KARAR SÜRECİ ÜZERİNDEKİ ETKİSİNE DAİR AMPİRİK BİR ÇALIŞMA

Authors : Sabiha KILIÇ, Aykut GÖKSEL

Pages : 147-163

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Publication Date : 2004-12-01

Article Type : Research Paper

Abstract :The market is consist of organizations, real and potential individuals who are eager and can afford the products which are in certain categori-es. Markets are devided into two groups as consumers and industrials markets. in this work there is an empirical inventigation on the behaviours of individuals who are in the consumers market. The aim of this work is to inventigate the effects of the customers cut-rate cards with their some spe-cialities on the decision to buy.
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