Algılama Haritaları: Departmanlı Mağazalar Üzerine Ampirik Bir Araştırma

Authors : M Mithat ÜNER, Sanem ALKİBAY

Pages : 79-110

View : 19 | Download : 12

Publication Date : 2001-12-01

Article Type : Research Paper

Abstract :In this study, perceptual maps that are used in Strategie marketing planning are discussed in a detailed fashion. In addition to this, perceptual maps of 7 department stores and 13 department störe branches are developed. In defıning the status of the department stores, data obtained from 2121 consumers are used.
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