THE CONTROVERSIAL JUICY SALIF AS AN IDENTITY MARKER

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Uluslararası Toplumsal Bilimler Dergisi
Cilt: 9 Sayı: 2
THE CONTROVERSIAL JUICY SALIF AS AN IDENTITY MARKER

THE CONTROVERSIAL JUICY SALIF AS AN IDENTITY MARKER

Authors : Sevi Merter

Pages : 128-141

View : 37 | Download : 59

Publication Date : 2025-07-20

Article Type : Research Paper

Abstract :In order to provide insights into designers’ ability to influence the construction of identity resonating with users on cultural and emotional levels, this study examines Phillippe Starck’s Juicy Salif, the controversial lemon squeezer, exemplifying design objects as identity markers. Its primary and secondary functions were discussed in regard of the concept of value. From Baudrillard’s perspective on the system of objects, this study highlights the strong connection between one’s identity and objects of possession and display. It discusses Juicy Salif as reflecting not only personal preferences but also cultural values and narratives that play a pivotal role in shaping a unique and socially recognized identity within a consumer-driven society. It transcends mere functionality and symbolizes good design taste, social status, and cultural capital. It also attains an iconic status in the design realm, underscoring the role of design objects as indicators of prestige and repute.
Keywords : Tasarım Nesneleri, Kimlik İnşası, Kimlik Belirleyici, Değer

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