Journal article

CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS

Gökçe ÖZDEMİR BAYRAKÖzge ADAN

Published: 2013-06-30
Pages: 61-79
Article type: Research Paper
Language: en

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Abstract

CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS

Keywords

destination branding slogan destination marketing

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