CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS

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Ankara Hacı Bayram Veli Üniversitesi Turizm Fakültesi Dergisi
Issue:1
CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS

CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS

Authors : Gökçe ÖZDEMİR BAYRAK, Özge ADAN

Pages : 61-79

View : 21 | Download : 14

Publication Date : 2013-06-30

Article Type : Research Paper

Abstract :CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS
Keywords : destination branding, slogan, destination marketing

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