Journal article

THE CHANGING DIMENSIONS OF PUBLIC RELATIONS: THE RELATIONSHIP BETWEEN BRAND MANAGEMENT AND PUBLIC RELATIONS

E Pelin Baytekin Mine Yeniçeri Alemdar KÖKER

Published: 2008-06-01
Pages: 1487-1507
Article type: Research Paper
Language: tr
DOI: 10.19168/jyu.79702 ↗

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Keywords

Brand Management Public Relations Globalization

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