THE CHANGING DIMENSIONS OF PUBLIC RELATIONS: THE RELATIONSHIP BETWEEN BRAND MANAGEMENT AND PUBLIC RELATIONS

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Yaşar Üniversitesi E-Dergisi
Volume:3 Issue:11
THE CHANGING DIMENSIONS OF PUBLIC RELATIONS: THE RELATIONSHIP BETWEEN BRAND MANAGEMENT AND PUBLIC RE...

THE CHANGING DIMENSIONS OF PUBLIC RELATIONS: THE RELATIONSHIP BETWEEN BRAND MANAGEMENT AND PUBLIC RELATIONS

Authors : E Pelin Baytekin Mine Yeniçeri Alemdar KÖKER

Pages : 1487-1507

Doi:10.19168/jyu.79702

View : 107 | Download : 10

Publication Date : 2008-06-01

Article Type : Research Paper

Abstract :
Keywords : Brand Management, Public Relations, Globalization

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