THE İMPORTANCE OF THE TRUTH EFFECT AND SOURCE CREDILIBLITY FOR NEW FMCGS ADVERTISING

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Yaşar Üniversitesi E-Dergisi
Volume:4 Issue:13
THE İMPORTANCE OF THE TRUTH EFFECT AND SOURCE CREDILIBLITY FOR NEW FMCGS ADVERTISING

THE İMPORTANCE OF THE TRUTH EFFECT AND SOURCE CREDILIBLITY FOR NEW FMCGS ADVERTISING

Authors : Serra İnci ÇELEBİ

Pages : 2016-2041

Doi:10.19168/jyu.10383

View : 34 | Download : 8

Publication Date : 2009-06-01

Article Type : Research Paper

Abstract :
Keywords : advertising, price, quality, word of mouth, source credibility, the truth effect, FMCGs

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