Journal article DETERMINANT FACTORS OF TIME SPENT ON FACEBOOK: BRAND COMMUNITY ENGAGEMENT AND USAGE TYPES Yeşim ULUSU Published2010-06-01Pages2949-2957Article typeResearch PaperLanguagetr DOI10.19168/jyu.92312 ↗ Read at the publisher ↗ View PDF ↗ Keywords Social Networks Facebook usage type Social Network Marketing Brand Communities Advertising 89 views · 6 downloads