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  • Yaşar Üniversitesi E-Dergisi
  • Volume:5 Issue:18
  • DETERMINANT FACTORS OF TIME SPENT ON FACEBOOK: BRAND COMMUNITY ENGAGEMENT AND USAGE TYPES
Journal article

DETERMINANT FACTORS OF TIME SPENT ON FACEBOOK: BRAND COMMUNITY ENGAGEMENT AND USAGE TYPES

Yeşim ULUSU
Published
2010-06-01
Pages
2949-2957
Article type
Research Paper
Language
tr
DOI
10.19168/jyu.92312 ↗
Read at the publisher ↗ View PDF ↗

Keywords

 Social Networks Facebook usage type Social Network Marketing Brand Communities Advertising  

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