DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND

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Yaşar Üniversitesi E-Dergisi
Volume:5 Issue:20
DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND

DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND

Authors : Nahit Erdem KÖKER Aylin GÖZTAŞ, Aylin GÖZTAŞ

Pages : 3331-3347

View : 35 | Download : 7

Publication Date : 2010-06-01

Article Type : Conference Paper

Abstract :The topics explicated in this abstract are communication strategies, online branding, city promotion and branding studies of municipalities, the usage of internet and web sites in creating and developing a city brand. Within the paper, the websites of Sydney, London, Paris, Rome and NewYorkinsert ignore into journalissuearticles values(respectively ‐2006); are campared with the websites of Paris, Sydney, London, Rome and NewYorkinsert ignore into journalissuearticles values(respectively‐2009); by website analysis method. The aim of this study is to identify if there occurs a positive relation between the websites of the cities and The Anholt‐GMI City Brands Index. The official web sites of municipalities of the first best 5 cities under The Anholt‐GMI City Brands Index are also analyzed within the abstract.
Keywords : Internet, Online Branding, Municipalities, Web Site Analysis

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