PHYSICAL REFLECTIONS OF DIGITAL AESTHETICS: THE INFLUENCE OF FRUTIGER AERO ON INTERIOR DESIGN

In this study, the influence of Frutiger Aero, one of the digital aesthetic styles, on interior design is examined. The aim of the research is to reveal how a digital aesthetic style manifests in physical spaces. The fundamental characteristics of Frutiger Aero are introduced within the study. How the style is utilized in interior design is explained through example projects. Qualitative methods were employed in the research, focusing on selected space designs. Spaces specifically related to computer and internet technologies were chosen as samples. The findings indicate that the visual style of Frutiger Aero, along with its optimistic technological outlook, influences the corporate identities of brands and their interior designs. In conclusion, it was determined that although Frutiger Aero is an aesthetic style born in the digital environment, it is not limited to this domain alone. The study aims to demonstrate that digital aesthetic styles influence interior architecture