THE EFFECT OF HEALTHCARE APPLICATION LOGO DESIGNS ON USER’S RELIABILITY PERCEPTION

Authors : Asiye Bilgili, Emre Akadal

Pages : 150-170

View : 111 | Download : 60

Publication Date : 2025-05-22

Article Type : Research Paper

Abstract :The aim of this study is to examine the sense of trust that the logos of applications operating in various subcategories in the field of health evoke in users. The study evaluated application logos in different categories such as health, nutrition, child health, fitness, medicines, first aid, chronic diseases, mental health, therapy, and sleep. This study is a cross-sectional survey study conducted using the quantitative research method. The aim of the study is to examine the effect of the logo designs of health applications on the perception of trustworthiness of users. Since it is known that the color in the logo directly affects user trust, all logos were converted to black and white in order to eliminate this effect. This study examined the effects of the logo designs of health applications on the perception of trustworthiness of users. Participants evaluated a total of 55 logos in 10 different categories using a Likert scale ranging from 1 to 9. The obtained data revealed that there were significant differences in terms of perception of trustworthiness among the subcategories of health applications. These differences show that the first impression and sense of trust created by logo designs on users vary according to the content and purpose of the application.
Keywords : Logo, Güvenilirlik, Mobil Uygulama, Sağlık.

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